Interactive shopping: Web & Mortar at Google I/O

Bringing the store to the customer could be the future of commerce. Check out our Google Developers Live video to see the Web & Mortar concept store we built for Google I/O. Web & Mortar is the idea of leveraging the mobile web to enhance the brick and mortar purchase experience. With Web & Mortar you complete a transaction on a device you control instead of a register.



In our Web & Mortar concept store, users can browse through the full catalog of items, select the ones they’re interested in, and check out with a few clicks. Fulfillment can be handled by same day delivery services. Without the need for registers or inventory, our concept store can go anywhere a touch screen can fit.

To see a demo and find out how we built it, take a look at the video below.



Posted by Peng Ying, Developer Advocate