Google+ Helps Premier Foods Elves Get Ready for the Holidays

Posted by Holly Drury, Field Sales Manager, Premier Foods

Editor's note: Today’s guest blogger is Holly Drury, Field Sales Manager for Premier Foods, one of the UK’s largest food producers. Premier Foods include iconic brands such as Ambrosia, Batchelors, Mr. Kipling, OXO, Hovis and more. See what other organizations that have gone Google have to say.

Premier Elves is our annual holiday season initiative to help maximise retail sales. In partnership with the major retailers across the UK, Premier Foods is sending out hundreds of elves across various functions from Head Office and multiple sites. Their job is to increase awareness and placement of Premier Foods products in retail stores during the busy Christmas period, drive year-end performance during the holiday shopping season, and share feedback and recommendations with internal teams at this key time of year. All in all, the elves will visit more than 1,000 stores nationwide.

This is the third year Premier Foods has run this successful initiative, but like every successful repeat initiative we always look to make improvements. This year we decided to improve the collaboration and efficiency of Premier Elves and reduce costs and complexity by using Google+.

With the help of Claire Hunt from our internal Google team and our Google partner Appsbroker, the Elves are using the dedicated Premier Foods internal and partner Google+ channels to capture photos of in-store promotional displays, share success stories with other Premier Elves, and collaborate on best practices. With Google+ we are increasing the elves’ efficiency, whilst also improving the customer experience and driving increases in sales.

Being able to capture pictures and context right at the point of sale and share insight across the business and is helping make this year’s holiday season the most successful and fun ever. Thank you to Google+ for making it all work so seamlessly and more importantly, thank you to all the Premier Elves for helping make the holiday season such a success for us here in the UK.

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